Privacy Policy

Effective date: January 2026

Introduction

Trigger & Thrive ("we," "us," "our," or "Company") is committed to protecting your privacy and ensuring you have a positive experience on our website and diagnostic platform. This Privacy Policy explains what personal information we collect, how we use it, and your rights regarding that information.

We operate as a plant-based household cleaning diagnostic platform based in Berlin, Germany. Our service helps health-conscious families and caregivers identify chemical sensitivities in standard cleaners and discover evidence-backed plant-based alternatives tailored to their household's needs.

What Information We Collect

We collect information in several ways to provide and improve our diagnostic service:

Information You Provide Directly

• Contact Information: When you contact us via email, phone, or contact form, we collect your name, email address, phone number, and the content of your message.
• Diagnostic Quiz Responses: When you complete our symptom recognition and chemical sensitivity diagnostic quiz, we collect your responses about household members, symptoms (respiratory irritation, skin reactions, neurological sensitivity), and household cleaning habits.
• Account Information: If you create an account to access personalized recommendations or save your diagnostic results, we collect login credentials and profile information.
• Inquiry Data: Information provided through forms requesting information about plant-based alternatives, case narratives, or tailored solution recommendations.

Information Collected Automatically

• Usage Data: We may collect information about how you interact with our website and platform, including pages visited, time spent, diagnostic quiz progress, and features accessed.
• Device Information: Browser type, operating system, device type, and internet protocol (IP) address.
• Cookies and Similar Technologies: We may use cookies, web beacons, and similar tracking technologies to enhance your experience, remember your preferences, and understand how visitors use our platform. This may include analytics tools to measure traffic patterns and user behavior.

How We Use Your Information

We use the information we collect for the following purposes:

• To provide, maintain, and improve our diagnostic platform and plant-based cleaning recommendations.
• To deliver personalized diagnostic assessments and tailored alternative product suggestions based on your household's identified chemical sensitivities.
• To respond to your inquiries, questions, and support requests.
• To send you information about our service, updates, and educational content related to plant-based cleaning and household health.
• To analyze usage patterns and platform performance to optimize user experience.
• To comply with legal obligations and protect against fraud or misuse.
• To conduct research and develop case narratives demonstrating how families' symptoms improve through evidence-backed plant-based substitutions.

Cookies and Tracking Technologies

Our website may use cookies and similar technologies to enhance functionality and user experience. These may include:

• Essential Cookies: Required for basic website functionality, security, and account access.
• Preference Cookies: Remember your settings and choices to personalize your experience.
• Analytics Cookies: Help us understand how visitors use our platform, which diagnostic features are most helpful, and where improvements are needed.

You can control cookie settings through your browser preferences. However, disabling certain cookies may affect the functionality of our diagnostic platform.

Data Sharing and Third Parties

We do not sell your personal information. However, we may share your information with:

• Service Providers: Third-party vendors who assist with website hosting, analytics, email delivery, and customer support. These processors are contractually obligated to use your information only as necessary to provide services to us.
• Legal Compliance: When required by law, court order, or governmental request, or to protect our legal rights and the safety of our users.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We ensure that any third-party processors comply with applicable data protection laws and maintain appropriate safeguards for your information.

Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. Specifically:

• Contact information and inquiry data are retained for up to two years unless you request deletion.
• Diagnostic quiz responses and personalized recommendations are retained in your account as long as your account remains active.
• Analytics and usage data are typically retained for up to 12 months.
• If you close your account, we will delete or anonymize your personal information within 30 days, except where retention is required by law.

Your Privacy Rights

Under German and European data protection law (including the General Data Protection Regulation), you have the following rights:

• Right of Access: You may request a copy of the personal information we hold about you.
• Right to Rectification: You may request correction of inaccurate or incomplete information.
• Right to Erasure: You may request deletion of your personal information, subject to certain legal exceptions.
• Right to Restrict Processing: You may request that we limit how we use your information.
• Right to Data Portability: You may request your information in a structured, commonly used format for transfer to another service.
• Right to Object: You may object to certain types of processing, including direct marketing.
• Right to Withdraw Consent: If we process your information based on your consent, you may withdraw that consent at any time.

To exercise any of these rights, please contact us using the information provided below.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These include encryption, secure server infrastructure, and access controls. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

International Data Transfers

Trigger & Thrive is based in Berlin, Germany, and your information is primarily processed within Germany and the European Union. If we transfer your information outside the EU, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions recognized under GDPR.

Children's Privacy

Our diagnostic platform is designed for health-conscious families and caregivers, and may include information about children's sensitivities to household chemicals. We do not knowingly collect personal information directly from children under 13 years of age. If a parent or guardian believes we have collected information about a child, please contact us immediately for removal.

Third-Party Links

Our website may contain links to third-party websites and resources. We are not responsible for the privacy practices of external sites. We encourage you to review the privacy policies of any third-party services before providing your information.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need to report a data breach, please contact us:

• Email: hello@picfrancais.com
• Phone: +49 1512 7492350
• Address: Trigger & Thrive, Berlin, Germany

You also have the right to lodge a complaint with the relevant data protection authority in Germany or your country of residence.

Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by updating the effective date at the top of this policy and, where appropriate, by sending you an email notification. Your continued use of our platform following such changes constitutes your acceptance of the updated policy.